Research that
Resonates
Stop explaining. Start resonating.
You've Done the Work
- You've simplified the language
- Created the one-pagers
- Designed the infographics
- You've presented to the right people at the right meetings
And the response? "Interesting." "We'll think about it." Polite nods.
Maybe some follow-up questions.
- But no commitment.
- No funding.
- No implementation.
It's not that people don't understand your research. They do.
The problem is something else entirely.
People don't make decisions based on information alone. They make decisions based on emotion and belief.
Resonance is when your message attunes to what people already care about— when it reverberates with their values and experiences.
When research resonates, people don't just understand it.
They respond. They feel it. And that feeling ripples into action.
When your communication truly resonates, you:
- Spark genuine curiosity and engagement, not just polite interest
- Make it easy for people to trust you and your ideas
- Get your audience excited about supporting your mission
- Empower them to make bold decisions with confidence
The challenge isn't making your research clearer. It's connecting complex ideas to the emotional, belief-driven decision-making that guides action.
Enabling InnovationÂ
Through Strategic Communication
Storytelling, Strategy, and Skill-Building to Help You Engage Collaborators and Drive Change
Enabling InnovationÂ
Through Strategic Communication
Storytelling, Strategy, and Skill-Building to Help You Engage Collaborators and Drive Change
Our flexible approach moves at the pace of innovation
As a fast-moving organization operating at the edge of radical change, you need communication support that fits the way you work.
We integrate seamlessly into your team so you can access exactly the kind and level of support you need to get unblocked and increase your impact.Â
No cookie-cutter approaches here. Depending on the innovation success factor you want to improve, we provide the customized service, or blend of services, that will help you meet your specific goals:
Storytelling—We'll take a communication product off your plate so you can focus on other, more pressing concerns. Our specialty is creating highly complex communication products, such as reports, white papers, proposals, eBooks, training materials, and grant applications.
Strategy—We'll help you develop a strategy to build the communication skills of your workforce or amplify your external messaging. We create training plans and strategic communication plans.
Skill-building—We'll conduct a needs assessment to help you decide on the best approach to building in-house capacity for communication. Then we'll provide group training, team coaching, or executive coaching targeting specific learning outcomes.
Wondering where to start tackling communication challenges?
We'll diagnose the specific issues gumming up the gears of your internal work processes or your external communications (or both).
Then we'll work with you to develop a customized plan to overcome those glitches and set you up for ongoing success.
Your complex subject matter requires a deep-thinking collaborator
Dr. Dawn Henwood brings 25 years of experience serving academia and business. She's published in top-tier journals and pitched successfully to government and industry boardrooms. As an experienced learning designer and author, Dawn has created communication and knowledge mobilization programs offered through Dalhousie University and other institutions.
Your complex subject matter requires a deep-thinking collaborator
Hi! I'm Dr. Dawn Henwood, Founder of Clarity Connect.
I specialize in distilling complex ideas down to their essence and conveying that meaning to non-experts in ways that engage, educate, and inspire.
Over the past 25 years, I've taught or coached engineers, IT professionals, scientists, technical founders, consultants, and others with highly specialized knowledge. I've helped such clients produce academic writing, technical documents, pitch decks, research impact stories, online training, videos, reports, infographics, and more.
Along the way, I've written two books on business writing and created more than a dozen communication courses, including a multi-level writing program for IT consultants in a global consulting firm and the Technical Writing Certificate program offered through Dalhousie University's Faculty of Open Learning.
Your complex subject matter requires a deep-thinking collaborator
Hi! I'm Dr. Dawn Henwood, Founder of Clarity Connect.
I specialize in distilling complex ideas down to their essence and conveying that meaning to non-experts in ways that engage, educate, and inspire.
Over the past 25 years, I've taught or coached engineers, IT professionals, scientists, technical founders, consultants, and others with highly specialized knowledge. I've helped such clients produce academic writing, technical documents, pitch decks, research impact stories, online training, videos, reports, infographics, and more.
Along the way, I've written two books on business writing and created more than a dozen communication courses, including a multi-level writing program for IT consultants in a global consulting firm and the Technical Writing Certificate program offered through Dalhousie University's Faculty of Open Learning.
"As an academic, I have found knowledge translation to be an invaluable tool in disseminating my research to a wider audience. Leveraging her years of experience in knowledge translation, Dawn helped me communicate the significance and relevance of my work to individuals outside of my field, including policymakers, community leaders, and members of the general public. Working with Dawn has really enhanced my ability to impact the world through my research. Thanks again, Dawn!"
Dr. Ethan Pancer, Sobey Professor of Marketing at Saint Mary's University
We wrote the book on communicating innovative ideas
When you’re sharing novel ideas, your audience can’t rely on a pre-existing frame of reference. You need to think outside traditional textbook strategies for business or technical communication.
Business Writing for Innovators and Change-Makers enables you to meet your audience where they are and steer them toward your vision. Rooted in real-world advice from the startup ecosystem, it’s filled with practical adice and tools to help you change the world.
We wrote the book on communicating innovative ideas
When you’re sharing novel ideas, your audience can’t rely on a pre-existing frame of reference. You need to think outside traditional textbook strategies for business or technical communication.
Business Writing for Innovators and Change-Makers enables you to meet your audience where they are and steer them toward your vision. Rooted in real-world advice from the startup ecosystem, it’s filled with practical ad vice and tools to help you change the world.
We wrote the book on communicating innovative ideas
When you’re sharing novel ideas, your audience can’t rely on a pre-existing frame of reference. You need to think outside traditional textbook strategies for business or technical communication.
Business Writing for Innovators and Change-Makers enables you to meet your audience where they are and steer them toward your vision. Rooted in real-world advice from the startup ecosystem, it’s filled with practical ad vice and tools to help you change the world.
How well are your current communication products doing their job?
Grab your copy of the diagnostic tool we use with clients who face the difficult challenge of sharing complex concepts with audeinces outside their zone of expertise.
The tool comes with a video tutorial to help you use it effectively, either on your own or as part of a team.
Assessing your current performance is the first step toward enhancing it!
"As an academic, I have found knowledge translation to be an invaluable tool in disseminating my research to a wider audience. Leveraging her years of experience in knowledge translation, Dawn helped me communicate the significance and relevance of my work to individuals outside of my field, including policymakers, community leaders, and members of the general public. Working with Dawn has really enhanced my ability to impact the world through my research. Thanks again, Dawn!"
Dr. Ethan Pancer, Sobey Professor of Marketing at Saint Mary's University
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