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How to elevate your content from mundane to positional


“Thought leadership” has become such an overworn word that I cringe as I type it.

When I cast my mind to “thought leaders,” I think of people whose thinking has changed the course of history: philosophers, scientists, social activists, artists.

And yet we live in an age when marketing gurus encourage every coach, consultant, and CEO to aspire to “thought leadership.” How many cerebral giants can the world really sustain? How much thought-power can the Internet handle before its circuits burn u…

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Who else wants to cut their blogging time in half?

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Blogging, when you commit to doing it steadily, can feel like a blessing or a burden. You can look forward to blog writing as a time to play in a creative space and find new ways to connect with your audience. Or you can anticipate it with the kind of dread you experience when you're about to undergo invasive medical testing.

What if blogging didn't have to be a chore? What if you could create posts in less time and get more enjoyment from the process?

Over the past six months or so, I've been…

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