What Story Do You Need to Subvert to Make Your Bold Idea Heard?
When we’re pitching a novel idea, most of us behave as Lockeans, whether or not we recognize our connection with the seventeenth-century philosopher. Faced with an audience of nonexperts, we tend to ascribe to Locke’s belief that the people we’re pitching to are tabulae rasae, blank slates.
Consequently, we do all we can to engrave our novel story onto those empty surfaces. We go to great pains to educate our audience, filling them up with technical details. We emanate enthusiasm and confidenc…
Categories
- Writing (1)
- Scientific Language (2)
- Business Writing (4)
- Effective Writing (1)
- Clarity in Writing (1)
- Written Communication (1)
- Persuasive Communication (5)
- Customer Awareness (1)
- Writing Process (17)
- Effective Communication (1)
- Knowledge Translation (7)
- Writing Coaching (1)
- Blogging (2)
- Writing Voice (4)
- Proposals (3)
- Cover Letters (1)
- Team Writing (2)
- Getting writing help (1)
- Messaging Strategy (6)
- Web Copy (4)
- Ideation (1)
- Visionary Writing (2)
- Writing Persuasively (3)
- Learning Design (1)
- Visual Communication (1)
- Grant Applications (1)
- Pitching (3)
- Framing (1)
- Entrepreneurship Skills (2)