If You Want Your Research to Make an Impact, Embrace Your Unique Writing Voice
The transition from academic writing to business writing can feel a bit like leaving the highway to go off-roading.
In the academy, the communication path is paved with clear expectations. The goal is usually to inform, explain, or teach. That means, the focus is on the subject matter, and the approach is to explore the subject systematically and thoroughly.
In the business world, however, the road to successfully communicating your ideas tends to be rockier. When you're writing for an industr…
More Than a Meme: The Real Meaning of "Only Connect!"
“That which we call a rose / By any other name would smell as sweet,” wrote Shakespeare. So why, after three years of marketing my communication consulting services as “Clarity Studio” would I bother changing the brand name to “Clarity Connect”?
Because you—my clients, collaborators, and colleagues—showed me I should.
Over the past three years, as I’ve served clients across multiple industries, it’s become clearer and clearer that work I’m privileged to do goes beyond providing “creative servi…
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