“That which we call a rose / By any other name would smell as sweet,” wrote Shakespeare. So why, after three years of marketing my communication consulting services as “Clarity Studio” would I bother changing the brand name to “Clarity Connect”?

Because you—my clients, collaborators, and colleagues—showed me I should.

Over the past three years, as I’ve served clients across multiple industries, it’s become clearer and clearer that work I’m privileged to do goes beyond providing “creative servi…