If You Want Your Research to Make an Impact, Embrace Your Unique Writing Voice
The transition from academic writing to business writing can feel a bit like leaving the highway to go off-roading.
In the academy, the communication path is paved with clear expectations. The goal is usually to inform, explain, or teach. That means, the focus is on the subject matter, and the approach is to explore the subject systematically and thoroughly.
In the business world, however, the road to successfully communicating your ideas tends to be rockier. When you're writing for an industr…
Why the Old English Concept of Kindness Holds the Key to Effective Business Communication
As fascinating as I find the scholarship on persuasion and consumer behavior, I’ve learned far more about psychology from novelists than from social scientists.
The great American writer Henry James stands out among these timeless mentors, and a quote from him sums up much of my personal theory of communication:
“Three things in human life are important. The first is to be kind. The second is to be kind. And the third is to be kind.”
In this statement, the simplicity of the language speaks vo…
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