ITK_How to Write a Riveting Research Impact Story

The Research Impact Story is an essential genre for you to master because you'll use it in many different situations, with diverse stakeholders. For example, you might tell your Impact Story when doing a media interview, when pitching a potential investor or funder, or when writing a blog article.

Despite its popularity, the Research Impact Story is often poorly crafted. In this Interactive Toolkit, you'll learn how to:

• Discover the powerful story within your research journey
• Create an opening that "hooks" your audience
• Adapt your story to make it resonate with your audience

Estimated time to complete this toolkit: 6 hours, including the Impact Challenge

Impact Challenge: Write a 1,000-word Research Impact Story and submit it for a Rapid Video Review