The Three Pillars Approach to Strategic Planning for Knowledge Mobilization
Dec 17th from 12pm - 1pm AST / 11am - 12pm EST)
You’ve thought long and hard about how to strategically engage with your stakeholders and encourage uptake of your research findings.
So why do you sometimes feel like you’re spinning your wheels, not really sure about the next best step to take?
Effective strategy should make it easy for you to take action.
But in the knowledge mobilization (KMb) realm, strategic planning tends to focus on high-level frameworks, pushing the practical work of communication to the periphery.
If you’re feeling stranded by your strategy, that’s completely understandable.
Conventional KMb planning may not be serving your real need for clear guidelines to help you connect with your target audiences and move them to action. Â
Let’s try a simpler approach.
Your ultimate goal isn’t to mobilize knowledge—it’s to mobilize people, to get your stakeholders excited about transforming research into impact.
The Three Pillars approach to strategic planning enables you to:
Bring strategy down from high-level frameworks to practical communications planning
Gain deep insight into your target audiences and use it as your guiding compass for deciding on key messages, types of knowledge products, and distribution channels
Focus on outputs and outcomes from the get-go so you know exactly where you’re headed and the next steps to take
We'd love for you to join the conversation circle.
Our free webinars are interactive learning opportunities that allow time for you to ask questions and interact with other participants.
Here's how a speech pathologist translating her scientific knowledge into business consulting describes her experience learning with us:
Thank you for an insightful and informationally-packed webinar! Incredible amount of information fit into 60 minutes. It was a pleasure to attend and expand my understanding and knowledge on how to create a learner-centered webinar. Looking forward to the next one!
Tanya Harmer , M.S., CCC-SLP, Speak for Joy